Courses:

Course Info

• Course Number / Code:
• 15.834 (Spring 2003) 
• Course Title:
• Marketing Strategy 
• Course Level:
• Graduate 
• Offered by :
• Massachusetts Institute of Technology (MIT)
  Massachusetts, United States  
• Department:
• Sloan School of Management 
• Course Instructor(s):
• Prof. Birger Wernerfelt 
• Course Introduction:
•  
• 
  
  15.834 Marketing Strategy
  
  
  
  

  Spring 2003

  
  
  

  
  
  

  Course Highlights

  
  
  

  A comprehensive set of lecture notes, along with course assignments, may be downloaded.

  
  
  

  Course Description

  
  
  

  The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers.

  Objectives

  1. Identify, evaluate, and develop marketing strategies.
  2. Evaluate a firm’s opportunities.
  3. Anticipate competitive dynamics.
  4. Evaluate the sustainability of competitive advantages.

  
  

  *Some translations represent previous versions of courses.