Courses:

Marketing Strategy >> Content Detail

Lecture Notes

I. What is Marketing Strategy?


LEC #	TOPICS / READINGS	NOTES


1	Introduction.	(PDF)


2	Coors. Harvard Business School Case #9-388-014.	(PDF)

II. What is Finding Profit Opportunities Strategy?


LEC #	TOPICS / READINGS	NOTES


3	Prelude. Harvard Business School Case #9-373-052.	(PDF)


4	The Walt Disney Company: The Entertainment King. Harvard Business School Case #9-701-035.


5	Nintendo & Sega. Harvard Business School Case #9-795-102-103.	(PDF)


6	Browser Wars. Harvard Business School Case #9-798-094.	(PDF)

III. Creating Competitive Advantage


LEC #	TOPICS / READINGS	NOTES


7	Wernerfelt. "An Efficiency Criterion for Marketing Design."


8	EMI and the CT-scanner (A). Harvard Business School Case #9-383-194.	(PDF)


9	Nutrasweet (A-G). Harvard Business School Cases #9-794-079,…,085 (B-G given out in class).	(PDF)


10	Flightsafety (A-B). Harvard Business School Cases #9-799-113 & 9-799-114 (B given out in class).	(PDF)


11	Wal-Mart Stores, Inc. Harvard Business School Case #9-794-024.	(PDF)


12	Mid-term Exam.


13	Marks and Spencer. Harvard Business School Cases #9-391-089 & 9-391-090.	(PDF)

IV. Challenging Competitive Advantage


LEC #	TOPICS / READINGS	NOTES


14	Collis and Montgomery. "Resources and Rents."


15	Southwest Airlines (A). Harvard Business School Case #9-575-060.	(PDF 1) (PDF 2)


16	Head Ski. Harvard Business School Case #6-313-120.	(PDF 1) (PDF 2)


17	Complaint Letters.	(PDF)


18	SAS (A). Harvard Business School Case #593-001-1.	(PDF)


19	Fox. Harvard Business School Case #9-387-096.	(PDF)


20	E-trade. Stanford Case #M-286.	(PDF)

V. Creating Corporate Advantage


LEC #	TOPICS / READINGS	NOTES


21	Collis and Montgomery. "Creating Corporate Advantage." Harvard Business Review. #98303.


22	Costco Companies. Harvard Business School Case #9-599-041.	(PDF)


23	Newell. Harvard Business School Case #N9-799-139.	(PDF)


24	Final Lecture.


25	Final Exam/Paper Due.