Courses:

Course Info

• Course Number / Code:
• 15.81 (Fall 2004) 
• Course Title:
• Marketing Management 
• Course Level:
• Graduate 
• Offered by :
• Massachusetts Institute of Technology (MIT)
  Massachusetts, United States  
• Department:
• Sloan School of Management 
• Course Instructor(s):
• Prof. Duncan Simester 
• Course Introduction:
•  
• 
  
  15.810 Marketing Management
  
  
  
  

  Fall 2004

  
  
  

  
  
  

  Course Highlights

  
  
  

  This course features a full set of lecture notes and assignments.

  
  
  

  Course Description

  
  
  

  This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. It is organized so that each class is either a lecture or a case discussion. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses.

  
  

  *Some translations represent previous versions of courses.