| 1 | Lecture: Introduction (PDF) |
| 2 | Lecture: The Customer Decision Process (PDF) |
| 3 | Case Study: Vicks |
| 4 | Lecture: Marketing Strategy 1 (PDF) |
| 5 | Lecture: Marketing Strategy 2 (PDF) |
| 6 | Case Study: Vestron |
| 7 | Case Study: Barco |
| 8 | Lecture: New Product Development (PDF) |
| 9 | Case Study: Optical Distortion |
| 10 | Lecture: Pricing (PDF) |
| 11 | Case Study: Tweeter etc. |
| 12 | Lecture: Management of Marketing Channels 1 (PDF) |
| 13 | Case Study: Boston Whaler |
| 14 | Lecture: Management of Marketing Channels 2 (PDF) |
| 15 | Case Study: Michael Bregman |
| 16 | Lecture: Advertising (PDF) |
| 17 | Lecture: Advertising at Nike |
| 18 | Lecture: Conclusion (PDF) |