| 1 | Who Develops Breakthrough New Products and Services - Users or Manufacturers? |
| 2 | Systematic Generation of Ideas for "Breakthrough" New Products and Services - the "Lead User Method" |
| 3 | Finding out What Users Really Need: The "Sticky Information" and "Learning by Doing" Problems |
| 4 | Systematic Generation of Incremental Improvements to Existing Products and Services
Traditional Marketing Research Concept Generation Techniques |
| 5 | "Brainstorming" and Creativity Training Techniques
Lecturer: Jeff Mauzy, Principal, Synectics, Inc. Cambridge, MA |
| 6 | The MIT Media Lab Approach: "Build It and They Will Come."
Lecturer: Joe Paradiso, MIT Media Lab |
| 7 | Determining Average Users' Needs Ethnographically and Then Developing Solutions
Lecturer: Dr. Harry West, VP, Design Continuum |
| 8 | Why Users Share Innovations with Each Other and with Manufacturers: Informal Know-How Trading, Collective Invention and Voluntary Revealing |
| 9 | Toolkits for User Innovation
Lecturer: John Wright, International Flavors and Fragrances |
| 10 | User Innovation Communities - No Manufacturer Required |
| 11 | Resistance to Adopting Radically New Innovations - Even in Firms that "Want To" |