Special software is required to use some of the files in this section: .rm.
Video lectures are available for the sessions noted below.
| 1 | Who Develops Breakthrough New Products and Services - Users or Manufacturers? | (RM - 56K)
(RM - 80K)
(RM - 220K) | | 2 | Systematic Generation of Ideas for "Breakthrough" New Products and Services - the "Lead User Method" | (RM - 56K)
(RM - 80K)
(RM - 220K) | | 3 | Finding out What Users Really Need: The "Sticky Information" and "Learning by Doing" Problems | | | 4 | Systematic Generation of Incremental Improvements to Existing Products and Services
Traditional Marketing Research Concept Generation Techniques | (RM - 56K)
(RM - 80K)
(RM - 220K) | | 5 | "Brainstorming" and Creativity Training Techniques
Lecturer: Jeff Mauzy, Principal, Synectics, Inc. Cambridge, MA | | | 6 | The MIT Media Lab Approach: "Build It and They Will Come."
Lecturer: Joe Paradiso, MIT Media Lab | | | 7 | Determining Average Users' Needs Ethnographically and Then Developing Solutions
Lecturer: Dr. Harry West, VP, Design Continuum | | | 8 | Why Users Share Innovations with Each Other and with Manufacturers: Informal Know-How Trading, Collective Invention and Voluntary Revealing | | | 9 | Toolkits for User Innovation
Lecturer: John Wright, International Flavors and Fragrances | | | 10 | User Innovation Communities - No Manufacturer Required | | | 11 | Resistance to Adopting Radically New Innovations - Even in Firms that "Want To" | |
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