| LEC # | TOPICS | DOWNLOADABLE |
|---|---|---|
| 1 | The critical role of technology-based, disruptive innovations to a business (PDF) The IBM near-death experience of the early 1990s | |
| 2 | Strategy formulation - key external factors (PDF) Initial discussion of class project | |
| 3 | Strategy formulation - the internet and the Web as major disruptive forces (PDF - 1.5 MB) (Courtesy of John R. Patrick. Used with permission.) Coming up with the IBM internet strategy The future of the internet | (MP3 - 38.1MB) |
| 4 | Strategy formulation - key internal factors (PDF) | (MP3 - 36.6MB) |
| 5 | Operationalizing the strategy - key internal factors (PDF) Market and application segmentation, internal measurements, management reviews | (MP3 - 37.3MB) |
| 6 | Operationalizing the strategy - key external factors (PDF) Major role of market experimentation and end-user innovation | (MP3 - 17.4MB) |
| 7 | Overview of course so far Mid-term discussion of class projects based on team submission of short (2 page) proposal | |
| 8 | Market-based experimentation as a major part of strategy formulation and execution LL Bean and e-commerce strategy LL Bean and technology-based innovation | |
| 9 | The major role of marketing and communications in strategy formulation and execution The IBM e-business marketing and communications strategy | (MP3 - 33.1MB) |
| 10 | Organization and cultural issues - building and managing a virtual organization (PDF) | (MP3 - 33.4MB) |
| 11 | Organization and cultural issues - key role of leadership and management (PDF) | |
| 12 | Class project presentations and discussions | |
| 13 | Class project presentations and discussions (cont.) Final overall discussions |