| LEC # | TOPICS | READINGS |
|---|---|---|
| 1 | Introduction and Group Assignment | |
| 2 | Business Plan I | Sahlman, William A. "Some Thoughts on Business Plans." Boston, MA: Harvard Business School, 1996. Case No. 9-897-101. Rich, Stanley R., and David E. Gumpert. "How to Write a Winning Business Plan." Harvard Business Review (May 1985): 85314. Derby, Jack. "Writing the Winning Business Plan." Derby Management, 2001. Powerpoint presentation. |
| 3 | Brainstorming | |
| 4 | Financial Lectures I | Merrill Lynch, and Pierce, Fenner & Smith Inc. How to Read a Financial Report. 5th edition. Philadelphia, PA: Merrill Lynch, 1984, pp. 1-48. |
| 5 | Financial Lectures II | Simons, Robert L., and Antonio Davila. "Preparing and Using the Statement of Cash Flows." Boston, MA: Harvard Business School, 1996. Case No. 9-196-108. |
| 6 | Financial Lectures III | Bruns Jr., William J. "Introduction to Financial Ratios and Financial Statement Analysis." Boston, MA: Harvard Business School, 2004. Case No. 9-193-029. |
| 7 | Activity-Based Costing | Cooper, Robin, and Karen H. Wruck. "Siemens Electric Motor Works (A): Process-Oriented Costing." Boston, MA: Harvard Business School, 1993, pp. 98-105. Case No. 9-189-089. Kaplan, Robert S. "Introduction to Activity-Based Costing." Boston, MA: Harvard Business School, 2001. Case No. 9-197-076. |
| 8 | Semantics (Advanced Vehicle Design) |  Hayakawa, Samuel Ichiyē, and Alan R. Hayakawa. Language in Thought and Action. 5th ed. San Diego, CA: Harcourt Brace Jovanovich, 1991, pp. 22-32, 42-47, 82-95, 112-133. ISBN: 9780156482400. |
| 9 | Selling (Advanced Vehicle Design) | |
| 10 | Ratio Analysis I | |
| 11 | Ratio Analysis II | |
| 12 | Business Plan II | |
| 13 | Project Progress Report (of Business Plan) | |
| 14 | R&D Management | Wheelwright, Steven C., and Kim B. Clark. "Concept of a Development Strategy." In Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality. New York, NY: Free Press, 1992, pp. 28-56. ISBN: 9780029055151. |
| 15 | Quiz Review | |
| Quiz | ||
| 16 | Technology Choice | |
| 17 | Total Quality Management | |
| 18 | Pilkington Float Glass | Clark, Kim B. "Pilkington Float Glass - 1955." Boston, MA: Harvard Business School, 1994. Case No. 9-695-024. Wierzynski, G.H. "The Eccentric Lords of Float Glass." Fortune 78, no. 1 (1968): 1-3. |
| 19 | Ford GM Partnership | Badaracco Jr., Joseph L. "General Motors' Asian Alliances." Boston, MA: Harvard Business School, 1988. Case No. 9-388-094. |
| 20 | Ethics | |
| 21 | Success Factors | |
| 22 | Legal Issues: Ownership | |
| 23 | Final Project Presentation | |
| 24 | Total Quality Management (TQM)- Advanced Vehicle Design |
Table of Contents
Study Materials
Readings
| Help support MIT OpenCourseWare by shopping at Amazon.com! MIT OpenCourseWare offers direct links to Amazon.com to purchase the books cited in this course. Click on the Amazon logo to the left of any citation and purchase the book from Amazon.com, and MIT OpenCourseWare will receive up to 10% of all purchases you make. Your support will enable MIT to continue offering open access to MIT courses. |