| 1 | The Writing Process | Class Introduction
What does the CEO Want?
How can You Manage up the Ladder?
In-Class Exercises
1. Find and interview your writing partner about a work or school incident that was disappointing/discouraging. What was the person's action, reaction and what was the final result?
2. Give a 2 minute presentation introducing you writing partner and describing the incident to the class.
3. We will review and analyze real company memoranda. |  Kliment, Steve. "Why Writing Matters: An Introduction." In Writing for Design Professionals. New York: W. W. Norton & Company, 1998, pp. 11-14. ISBN: 0393730263.
The KSG Communications Program. PAE Policy Analysis Exercise: The Writing Guide 2001-2002. Cambridge, MA: Harvard University.
The online Writing Lab, Writing for a North American Business Audience. |
| 2 | What is an Argument? | Today we will discuss and evaluate Good/Bad Writing.
Op-ed Pieces
In Class Exercises
1. Today we will review and comment on arguments made by students and pros. | Kliment, Steve. "Principles of Writing for Impact." Chapter 1 in Writing for Design Professionals. New York: W. W. Norton & Company, 1998, pp. 15-32. ISBN: 0393730263.
———. "Writing in School." Chapter 7 in Writing for Design Professionals. New York: W. W. Norton & Company, pp. 109-125.
———. "Job Prospects." Chapter 8 in Writing for Design Professionals. New York: W. W. Norton & Company, 1998, pp. 126-135. ISBN: 0393730263.
Kane, Thomas S. "Introduction." In The New Oxford Guide to Writing. Oxford: Oxford University Press, 1994, pp. 3-14. ISBN: 0195090594.
Newman, Richard K., Jr. "Developing Persuasive Arguments." In Legal Reasoning and Legal Writing: Structure Strategy and Style. 4th ed. Gothenburg: Aspen Publishers, 2001, pp. 271-283, 285-307. ISBN: 0735520046. |
| 3 | Class Individual Research Day: Grant Research | Today you will take the class time to focus on how to conduct grant research. I expect you to take time to head to the library or take a trip to the Boston Grant Making Library in order to begin your homework.
Find 1 grant related to a topic of interest to you. Print the grant write up out and bring it to our next class for review and discussion. | Kliment, Steve. "Job Prospects." Chapter 8 in Writing for Design Professionals. New York: W. W. Norton & Company, 1998, pp. 136-140. ISBN: 0393730263.
Behling, John H. "Notes on Grantsmanship." In Guidelines for Preparing the Research Proposal. Lanham, MD: University Press of America, 1984, pp. 74-81. ISBN: 0819137332.
Associated Grant Makers: Resource Center orientations are held approximately four times a month. These free, hour-long sessions provide an introduction to the Resource Center and available resources for grant maker research, including the AGM Grant Makers Directory, FCSearch, Guidestar, the AGM Annual Reports files, and print materials in the Janet C. Taylor Library.
Parsons, Wayne. "Models Maps and Metaphors." In Public Policy: An Introduction to the Theory and Practice of Policy Analysis. Northampton, UK: Edward Elgar Publishing Ltd., 1996, pp. 57-64. ISBN: 1852785543. |
| 4 | Grant Writing Workshop | Today we will discuss the grants that you found and talk briefly about grant-writing strategy. Also, we will begin to look at your submitted writing. | |
| 5 | Press Releases | We will hear from Keith Hamilton, a DUSP faculty member and visiting fellow from Harvard about his I-Neighborhood project - a project for which you will write the press release. | Kliment, Steve. "Writing for the Media." Chapter 10 in Writing for Design Professionals. New York: W. W. Norton & Company, 1998, pp. 152-168. ISBN: 0393730263. |
| 6 | What Does the Media Look for? | We will hear from Thea Singer, reporter for the Boston Herald, about working with the press.
How much detail do you give?
How do you control the information that gets reported?
Writing Sound Bites - What the heck do you say and how? | |
| 7 | Graphics | In-Class Writing Workshop | Kliment, Steve. "Graphics: Medium for the Message." Chapter 14 in Writing for Design Professionals. New York: W. W. Norton & Company, 1998, pp. 194-205. ISBN: 0393730263. |
| 8 | Communication Crises | Today we will discuss the video - Meltdown and Three-mile Island and we will think about the following questions:
1. How can you prepare for a crisis?
2. What action should you take first?
3. Sound bites - what is appropriate?
4. What should the press release look like?
5. What about timing? | Kaplan, Tamara. "The Tylenol Crisis: How Effective Public Relations Saved Johnson & Johnson." Pennsylvania State University. |
| 9 | Handling the Media -- the Public Sector Point of View | Today we will hear from Tim Shevlin, Executive Director of the Massachusetts Department of Telecommunications and Energy. | |
| 10 | Handling a Communication Crisis | Paul Levy, President and CEO of the Beth Israel/Deaconess Medical Center
Judy Glazer, Vice President of Communications for the Beth Israel/Deaconess Medical Center | |
| 11 | Oral Presentations | Presenting yourself
1. What is a speech?
2. What is debate?
3. What is argument?
4. How to weave your story? | Kliment, Steve. "On Your Feet." Chapter 13 in Writing for Design Professionals. New York: W. W. Norton & Company, 1998, pp. 189-193. ISBN: 0393730263.
———. "Graphics: Medium for the Message." Chapter 14 in Writing for Design Professionals. New York: W. W. Norton & Company, 1998, pp. 194-197. ISBN: 0393730263. |
| 12 | Oral Presentations Filmed | | |
| 13 | Oral Presentations Reviewed | | |