| Ses # | Topics |
|---|---|
| 1 | Course Overview (PDF) Examples Delta (PDF) DMK Introduction (PDF) |
| 2 | Customer Segmentation and Customer Value Proposition (PDF) DMK Segmentation Assignment (PDF) |
| 3 | Group Presentations Customer Segmentation and Customer Value Proposition |
| 4 | The Firm as a Bundle of Competencies (PDF - 1.0 MB) Mission I (PDF) Mission II (PDF - 2.1 MB) Mission Forms (PDF) DMK's Mission (PDF) |
| 5 | Group Presentations The Firm as a Bundle of Competencies |
| 6 | The Mission of the Firm and the Craft of the Strategic Agenda (PDF - 1.0 MB) DMK Strategic Agenda (PDF) |
| 7 | Group Presentations Mission and Strategic Agenda |
| 8 | Operational Effectiveness |
| 9 | Group Presentations Operational Effectiveness |
| 10 | Innovation (PDF) DMK Innovation (PDF) |
| 11 | Group Presentations Innovation |
| 12 | Aggregate and Granular Metrics and Financial Evaluation Metrics I (PDF) Metrics II (PDF) DM Metrics (PDF) |
| 13 | Group Presentations Aggregate and Granular Metrics and Financial Evaluation |
| 14 | Final Wrap-up |