| 1 | Case: FedEx
Introduction |
| 2 | Case: Calyx and Corolla
Theory: Customer Life Time Value |
| 3 | Case: Population Services
Theory: Decision Making |
| 4 | Case: Coke
Theory: Pricing I |
| 5 | Case: Rohm and Haas
Theory: Pricing II |
| 6 | Case: BMW Films
Theory: Advertising |
| 7 | Midterm Exam |
| 8 | Case: Zenith
Theory: Diffusion |
| 9 | Case: Humminbird
Theory: Product Development |
| 10 | Case: Yoplait
Theory: Research Methods |
| 11 | Cases: Xerox and Intuit
Theory: Customer Satisfaction |
| 12 | Cases: Barco and Swatch
Theory: Product Life Cycle |
| 13 | Cases: Levi's, and Black and Decker
Theory: Branding |
| 14 | Presentations and Simulation |
| 15 | Final Exam |