Courses:

Strategic Marketing Measurement >> Content Detail

Lecture Notes


	LEC #				TOPICS


	1				Introduction (PDF)


	2				Conjoint Basics (PDF)


	3				Creating a Survey (PDF)


	4				Cluster Analysis (PDF)


	5				Segmentation and Market Structure


	6				Guest Lecture: Dewey Library Staff, Secondary Research


	7				John Wax Case and Factor Analysis


	8				Perceptual Maps (PDF)


	9				Review Case: MSA


	10				Information Pump


	11				Presentations


	12				Presentations