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| 1 | | | | Introduction (PDF) | |
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| 2 | | | | Marketing Philosophies & Core Concepts (PDF) | |
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| 3 | | | | Knowing Your Customer: Segmenting, Targeting & Positioning (PDF) | |
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| 4 | | | | CASE STUDY: Calyx & Corolla (PDF) | |
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| 5 | | | | Product Design & Branding (PDF) | |
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| 6 | | | | CASE STUDY: Black & Decker (PDF) | |
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| 7 | | | | Market Research I: Conjoint Analysis (PDF) | |
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| 8 | | | | CASE STUDY:Intuit (PDF) | |
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| 9 | | | | Market Research II: Survey Design (PDF) | |
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| 10 | | | | Market Research III: Forecasting Demand (PDF) | |
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| 11 | | | | CASE STUDY: Optical Distortion, Inc. | |
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| 12 | | | | Consumer Behavior (PDF) | |
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| 13 | | | | Consumer Behavior (PDF) | |
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| 14 | | | | MID TERM EXAM | |
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| 15 | | | | Discuss Exam / Marketing Channels (PDF) | |
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| 16 | | | | Pricing: Core Concepts (PDF) | |
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| 17 | | | | Pricing: Psychological Considerations (PDF) | |
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| 18 | | | | CASE STUDY: Southwest Airlines (PDF) | |
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| 19 | | | | Advertising (PDF) | |
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| 20 | | | | Advertising | |
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| 21 | | | | CASE STUDY: Swatch (PDF) | |
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| 22 | | | | Competition (PDF) | |
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| 23 | | | | Class Presentations of Group Project | |
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| 24 | | | | Class Presentations (continued) | |
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| 25 | | | | Marketing Ethics & Course Overview (PDF - 1.4 MB) | |
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| 26 | | | | IN CLASS FINAL | |
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